Skip to main content

Your submission was sent successfully! Close

Thank you for signing up for our newsletter!
In these regular emails you will find the latest updates from Canonical and upcoming events where you can meet our team.Close

Thank you for contacting us. A member of our team will be in touch shortly. Close

An error occurred while submitting your form. Please try again or file a bug report. Close

  1. Blog
  2. Article

Canonical
on 25 October 2013

Indented styles and the Ubuntu shape


Since we released the initial demo of Ubuntu on phones, we’ve been looking at refining the whole Suru theme — the theme on Ubuntu for phones and tablets — and creating visual guidelines for it.

Two of the things that we evolved were the treatment of the indented style and the corner size of the Ubuntu shape — the squircle. We wanted to make sure these were consistent across the theme so that any designer and developer could follow the same guidelines.

The Ubuntu squircle shape

Explorations

There were lots of discussions about what kind of shadows we should use — blurred shadows, sharp shadows or a combination of the two — to represent the indented style, and we went through various iterations.

Variations on grey

Soon after we started looking into the indented style we decided to look at the corner size of the shape at the same time, as they work together. Since the squircle is not an ordinary shape, it can’t just be scaled up and down as needed, so we arrived at four different corner sizes that can be used in the different sizes necessary across the theme.

The four different corner sizes of the Ubuntu shape

One of the main goals for the shadows was to make sure they worked with different images inside the shape and on different backgrounds. We also needed to consider the pressed state of the shape, which has a bigger shadow inside.

Variations of Maps icon on different backgrounds in the normal and pressed states

When the shape is used, it’s not always indented (like in popovers and notifications), so we also had to study these variations too.

Final styles

And finally after many iterations, discussions and reviews, here are the current styles of the indented and non-indented shapes.

Telephony icon on different backgrounds

We’ve started to put these guidelines on design.ubuntu.com, where you can follow their evolution.

Related posts


Miguel Divo
21 November 2025

Open design: the opportunity design students didn’t know they were missing

Design Design

What if you could work on real-world projects, shape cutting-edge technology, collaborate with developers across the world, make a meaningful impact with your design skills, and grow your portfolio… all without applying for an internship or waiting for graduation? That’s what we aim to do with open design: an opportunity for universities ...


Maximilian Blazek
10 November 2025

Generating accessible color palettes for design systems … inspired by APCA!

Ubuntu Article

This is the first of two blog posts about how we created the color palette for a new design system at Canonical. In this post I share my journey into perceptually uniform color spaces and perceptual contrast algorithms.  If you’re already familiar with these concepts, skip to this section (or visit the Github repository) to ...


Leia Ruffini
9 September 2025

How we ran a sprint to refresh our design website, Part 2

Design Article

Part 2 of our series on how our team created content for our design website. Get insights, tools, and lessons to help you run your own design sprint. ...